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Header
Needless to say the header is at the head of the page. It contains information that can be viewed by the public and information of importance to the search engines.
The public will see get their first information about you company from the banner.
The banner will include your logo and company name. It can in fact include anything you like and we will create it for you. There is no need for you to do anything.
The search engines will see three things. The page title, page description and key words.
- The page title can be common to all pages like your company or organisation name or it can be unique to each page. When the search engines catalogue your website they will use the title to describe your website.
- The page description does just that. It describes the page. Again this can be unique to each page. For example a website listing books can have a different page for each book and the description can be unique to the page. The search engines use this to categorise your website.
- Finally the search engines will use your keywords to index your website. For example if you expect people will put the word soccer into a search engine when trying to find your website then you need to include that word in your keyword list.
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